The Stakeholders: Harbor Research Management, Nokia and Verizon
The Mission: Build an ad and social campaign to promote an upcoming co-branded webinar.
End Users: Potential webinar guests
#1
It all starts with an audience...
Nokia and Verizon were looking to promote an new networking product. We agreed a co-branded webinar would be the best way to showcase their technology. They wanted to reach a new audience of B2B decision-makers interested in private networking solutions.
#2
SEO Research
I conducted research on Moz and Ahrefs to determine which keywords to utilize.
#3
Define Audience
We created a series of personas and built audiences for social ad campaigns.
#4
Creating Graphics
I created and presented a series of ads and social posts to highlight the upcoming event, getting feedback from all team members.
#5
Define Budget and Post, Post, Post
We worked together to define a reasonable budget and timeline for posting and then let ‘er rip.
#6
The Final Product & Event
The ad campaign was successful, leading to a popular event with 219 live attendees and a recording to continue to share to educate their customers.